
Premier Expo for Health Professionals
Diabetes Conference & Expo 2019
Diabetes Conference & Expo 2019
An Expo of Leading Health Professionals
The Diabetes Expo is Australia’s big event for people with diabetes, families, health professionals and carers. Diabetes Victoria holds the Diabetes Expo, which is the biggest Diabetes Expo in Australia in 2019 and was attended by more than 5,000 people. The event provided more than 80 exhibitor sites across diabetes technology, food and beverage, exercise and fitness industries and expert presentations, interactive sessions and product demonstrations.
Fruitbowl Events was hired to manage the event fully to make it as easy and effective as possible for the attendees, exhibitors and other stakeholders.
Event Details
- Attendance: Over 5,000 attendees
- Educational Program: Presentations from leading health professionals, diabetes experts, and researchers
- Exhibitors & Sponsors: Over 80 sponsor and exhibitor sites featuring diabetes technology, food, fitness, and lifestyle products
- Interactive Features: Product sampling, live cooking demonstrations, and interactive learning sessions
- Venue: Melbourne Convention and Exhibition Centre (MCEC)

Key Deliverables
Venue Liaison
- Coordination of venue spaces to meet event requirements
- Management of venue contract on behalf of Diabetes Victoria
- Coordination of venue services (AV, catering, security, cleaning)
- Coordination of operational orders and schedules
Registration Management
- Coordination of online registration system
- Management of pre-event attendee communication and ticketing
- Coordination of on-site registration, check-in, and badge printing
- Facilitation of VIP, media, and speaker registrations
Onsite Management
- Supervise event setup and ensure all suppliers adhere to timelines
- Manage event day operations, troubleshooting issues as they arise
- Coordinate staff, volunteers, and contractors
- Implement attendee flow and crowd management strategies
Operations & Logistics
- Develop and manage a detailed event run sheet
- Organise freight, storage, and handling of event materials
- Coordinate signage, branding, and wayfinding installations
Sponsorship & Exhibitor Management
- Develop sponsorship packages and secure commercial partners
- Maintain communication and fulfillment of all sponsor deliverables
- Coordinate exhibitor sales
- Coordinate exhibitor allocations, floor plan, and requirements
- Preparation of exhibitor manual
- Facilitate networking and engagement opportunities between sponsors and attendees
Program Management
- Coordinate overall program in conjunction with Diabetes Victoria
- Liaison with stakeholders for involvement in the event program, including workshop, demonstrations and presentations
- Creation of all schedules
Program Highlights
The 2019 Diabetes Expo provided a comprehensive and engaging experience for attendees, offering:
- Expert-Led Presentations: Talks by leading diabetes researchers, specialists, and healthcare professionals.
- Interactive Demonstrations: Hands-on product testing and live demonstrations from diabetes technology providers.
- Exhibitor Showcase: Over 80 exhibitors featuring the latest in diabetes care, nutrition, and fitness solutions.
- Community Engagement: A welcoming and inclusive space for individuals, families, and carers affected by diabetes.
Key Outcomes
The 2019 Diabetes Expo, hosted by Diabetes Victoria at the Melbourne Convention and Exhibition Centre (MCEC), attracted over 5,000 attendees, making it Australia’s largest event dedicated to supporting people affected by diabetes. The event featured expert presentations, interactive sessions, product demonstrations, and over 80 exhibitor sites spanning diabetes technology, nutrition, exercise, and wellness. Fruitbowl Events provided comprehensive event management services, ensuring seamless execution across registrations, logistics, and exhibitor coordination, which contributed to a highly professional and well-organized experience. Attendees responded positively, highlighting the quality of speakers, diverse exhibitor offerings, and engaging sessions. The expo reinforced its reputation as a premier industry event, showcasing cutting-edge diabetes technology and research while providing invaluable education, support, and connections for the diabetes community.



