About Fruitbowl Events Agency

Fruitbowl Events Agency is a Melbourne-based event management company delivering corporate events, conferences, festivals, activations, government events and community celebrations across Victoria and Australia.

With more than 28 years of event industry experience, Fruitbowl combines creative planning, stakeholder coordination and operational delivery to help clients run events that are polished, well-managed and memorable for the right reasons.

From strategy and logistics to entertainment, registration, production and on-site delivery, our team works across every stage of the event process so clients can move forward with confidence and clarity.

LEADING EVENT MANAGEMENT SOLUTIONS

Your Event, Our Expertise

Fruitbowl Events Agency partners with businesses, associations, government departments and community organisations to plan and deliver events that are strategically aligned, professionally managed and designed to create genuine impact.

We do not see events as one-off productions. We see them as experiences that represent brands, connect audiences and support real business or community outcomes. That is why our approach combines creativity with logistics, strong planning with seamless execution, and strategy with practical event delivery.

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A LEGACY OF EVENT MANAGEMENT EXPERTISE

Over 28+ years of excellence

For more than 28 years, Fruitbowl has delivered events across corporate, conference, government, community and public-event environments. Our experience covers everything from stakeholder-heavy business events and association conferences to high-footfall festivals, cultural celebrations and branded activations.

That breadth matters. It means our team understands how to manage the moving parts behind successful events, including planning, compliance, supplier coordination, audience experience, entertainment, production, registration and on-site operations.

Our longevity in the market also reflects something important: clients trust Fruitbowl not only to make events look good, but to make them work.

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Our Team

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Tammy Crupi

Director

Driven by her passion for events production, Tammy created Fruitbowl Events Agency, over 25 years ago. Tammy's understanding of industry trends, with her expert knowledge of all aspects of event and conference management, has resulted in long lasting client relationships. Her experience and expertise allows her clients to host complex events with ease and peace of mind. With excellent communication skills, the ability to lead and manage complex projects with high level stakeholder engagement, Tammy has significant experience in working on Government events and projects.

Holly O’Kelly

Marketing Manager

Holly has been an invaluable asset to Fruitbowl since 2019. In her role as Marketing Manager, she has focused on programming and marketing for some of Victoria’s largest events. Holly excels in planning, coordination, and onsite execution, alongside outstanding customer relationship management. She consistently delivers with a friendly and supportive demeanor to ensure optimal outcomes for clients and stakeholders. Holly holds a Bachelor's Degree in Applied Business with a specialisation in Music Industry and Event Management and possesses hands-on experience in Marketing and Publicity, particularly in Digital Marketing.

Sarah Mahoney

Event Coordinator

Sarah brings over fifteen years of experience in management roles, including six years in event management across conferences, live music, and large-scale public events. With a background spanning operations, bookings, and administrative coordination, she excels at managing logistics, liaising with stakeholders, and ensuring seamless event delivery. Highly organised with outstanding communication skills, Sarah has worked with venues, promoters, and corporate teams to deliver successful events from planning through to on-the-day operations. Her strong attention to detail and ability to manage competing priorities make her an invaluable part of our team.

Guy McGregor

Technical Event Producer

Guy has been in the events industry for over 29 years. He is the mastermind behind epic events that incorporate the latest in technology and innovation. His passion is driven by creative ideas, efficient design, and the latest technology bolstered by safe engineering. Guy is the founder of Fruitbowl's sister company, NEXTGEN AV. Through NEXTGEN, Guy creates unmatched experiences for clients across Australia.

TRUSTED EVENT MANAGEMENT SOLUTIONS

Over 500 one-of-a-kind events, executed with excellence

Fruitbowl has delivered more than 500 one-of-a-kind events across a wide range of formats, audiences and stakeholder environments. Our portfolio includes corporate events, conferences, gala dinners, festivals, public activations, community celebrations and government projects.

That track record gives clients confidence that we can adapt our approach to suit different event objectives, audience expectations and operational complexities. It also reinforces that our team has experience not only in planning ideas, but in executing them successfully.

28+ years of event experience
500+ events delivered
Experience across corporate, government, association and community events
Integrated support across planning, marketing, registration, entertainment and production

TESTIMONIALS FROM HAPPY CLIENTS

Trusted by Industry Leaders & Global Brands

The best measure of an event partner is how confidently clients recommend them afterwards. Fruitbowl’s client feedback reflects consistent strengths in communication, professionalism, calm delivery and the ability to manage complex event requirements without adding stress to the process.

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Our organisation was extremely pleased with the conference management completed by Fruitbowl. We endorse Fruitbowl for any future international event.”

Lars Mehlan, German-Australian Chamber of Industry and Commerce

The professional manner Fruitbowl dealt with our event management was most assuring and exemplary resulting in the optimal results for all parties concerned.

Chris Damatopoulos, Greek Orthodox Community of Oakleigh and District

Fruitbowl are a fabulous team to work with who go that extra mile to ensure that our Festival event is a success and truly engages and represents our community.

Patricia Keenan, Events Officer, Moonee Valley City Council

What Makes Us Different?

What makes Fruitbowl different is not just that we manage events from end to end. It is that we combine strategic thinking, creative development and practical delivery in one coordinated service model.

Our point of difference includes:

end-to-end event support from concept to completion
experience across corporate, conference, cultural, government and community events
strong stakeholder and supplier management
operational discipline backed by detailed processes
tailored event solutions aligned to each client’s audience, objectives and brand
technical production integration through NEXTGEN AV for a more seamless delivery model