Tammy Crupi
Director
Driven by her passion for events production, Tammy created Fruitbowl Events Agency, over 25 years ago. Tammy's understanding of industry trends, with her expert knowledge of all aspects of event and conference management, has resulted in long lasting client relationships. Her experience and expertise allows her clients to host complex events with ease and peace of mind. With excellent communication skills, the ability to lead and manage complex projects with high level stakeholder engagement, Tammy has significant experience in working on Government events and projects.
Holly O’Kelly
Marketing Manager
Holly has been an invaluable asset to Fruitbowl since 2019. In her role as Marketing Manager, she has focused on programming and marketing for some of Victoria’s largest events. Holly excels in planning, coordination, and onsite execution, alongside outstanding customer relationship management. She consistently delivers with a friendly and supportive demeanor to ensure optimal outcomes for clients and stakeholders. Holly holds a Bachelor's Degree in Applied Business with a specialisation in Music Industry and Event Management and possesses hands-on experience in Marketing and Publicity, particularly in Digital Marketing.
Sarah Mahoney
Event Coordinator
Sarah brings over fifteen years of experience in management roles, including six years in event management across conferences, live music, and large-scale public events. With a background spanning operations, bookings, and administrative coordination, she excels at managing logistics, liaising with stakeholders, and ensuring seamless event delivery. Highly organised with outstanding communication skills, Sarah has worked with venues, promoters, and corporate teams to deliver successful events from planning through to on-the-day operations. Her strong attention to detail and ability to manage competing priorities make her an invaluable part of our team.
Guy McGregor
Technical Event Producer
Guy has been in the events industry for over 29 years. He is the mastermind behind epic events that incorporate the latest in technology and innovation. His passion is driven by creative ideas, efficient design, and the latest technology bolstered by safe engineering. Guy is the founder of Fruitbowl's sister company, NEXTGEN AV. Through NEXTGEN, Guy creates unmatched experiences for clients across Australia.
