events Empowering Leadership

Key Deliverables 

Fruitbowl was engaged to manage and execute every facet of the event. Their key deliverables included: 

• Overall Project Management: Seamless coordination from start to finish, ensuring every element of the event integrated cohesively. 

• Registration Management: Coordination of online registration and onsite process 

• Gala Awards Dinner Coordination: 

• Overseeing catering, entertainment, AV, theming, and award component  

• Venue Sourcing and Management: Sourcing suitable venues, managing venue operations and logistics. 

• Guest Speaker & Team Building Activity Coordination: 

• Securing Bianca Chatfield as the guest speaker 

• Organizing the innovative team-building session with Pop Choir 

• Travel Coordination: Arranging flights, accommodations, and transportation for all interstate staff 

Program Highlights 

• Informal Dinner & Barista Championship: A relaxed evening and spirited competition that celebrated Starbucks’ signature culture 

• Conference Sessions: Including a dynamic keynote by Bianca Chatfield provided insightful industry perspectives and business strategies 

• Team Building with Pop Choir: An unconventional yet effective exercise that encouraged creativity, collaboration, and team unity 

• Gala Awards Night: A formal celebration that recognized both individual and collective achievements, marked by exquisite theming and live entertainment 

Challenges Overcome 

• Complex Coordination: Managing over 250 interstate attendees required meticulous planning for travel, accommodation, and local logistics. 

• Multi-Venue Scheduling: Coordinating activities across various venues demanded precise scheduling and production oversight to ensure consistency in quality and timing. 

• Diverse Stakeholder Requirements: Balancing the needs of senior leadership, operational teams, and creative participants meant aligning multiple objectives within a single cohesive program. 

• Real-Time Adaptability: Onsite event operations had to be agile in addressing unexpected changes or last-minute adjustments, ensuring a smooth experience for all participants. 

Results and Impact 

The event successfully reconnected Starbucks’ leadership community by fostering enhanced engagement through a balanced mix of formal and informal activities that built stronger relationships and encouraged open communication. Fruitbowl’s integrated approach to project and logistics management ensured smooth execution, while the Gala Awards Night and other recognition segments celebrated performance and boosted morale across the organisation. Overall, Fruitbowl’s detail-oriented management delivered a memorable experience that reenergized Starbucks’ leadership team and provided useful insights for planning future corporate events.